Engaging audiences, from museums to mobile
Lian Amaris has over a decade of experience as a successful creative communicator. Her work spans the fields of new media, visual arts, games, performance, storytelling, and interactivity. She has 9 publications in books and journals, has presented her original research at 11 international conferences and has participated in 5 residencies and over 30 festivals and exhibitions. For her provocative work, she has been on the front page of The New York Times, been called a “meme goddess” by Forbes, and shown at such venues as The Guggenheim Museum and The San Jose Museum of Art.
Lian has Master’s degrees in Interactive Telecommunications and in Performance Studies, both from NYU, where she focused on transmedia storytelling, immersive environments, and audience experience. She was a full-time professor of Performance Studies and New Media for three years, was a 2011 writing resident with Volunteer Lawyers for the Arts and spent several years as an editor and copywriter for media theorist Doug Rushkoff.
With a focus on audience and communication in both startup and corporate spheres since 2011, Amaris has more recently worked on a range of mobile applications including voter registration, relationships/dating, music discovery, near-field communication, and games. She has overseen content development and communication strategies for communities of over 3 million people. She has also created original campaigns and content for partners including Kim Kardashian, Skydance, MGM, Philips, Apple, (RED), and Google Play. Her social media campaigns have organically increased social reach from between 900% and 3200% in as little as six weeks and have earned extensive media coverage including MSNBC, The Next Web, The Huffington Post and more. Additionally, she led a six-month project with the GoogleX team in an exclusive Research and Development partnership for Google Glass; the work resulted in her being named as an inventor on two awarded patents for processes for hands-free (specifically head-mounted) computing devices.
Social media, marketing, community, brand and content strategy development, roadmapping, and implementation for technology–based B2B and B2C companies. Whatever the product or service, I specialize in finding the story worth telling to connect with the right audience. Consultant from 2012-2015. Joined team as Director in 2015.
(Promotion from Social Media & Community Manager August 2013)
Content creation and community management for 3m across social networks; marketing copywriter for ads, emails, and stores; project management of VIP program, company website, and forums; Executive Producer for first Google Glass game in exclusive R&D partnership; organically increased weekly Facebook reach 230% and individual post reach 911% in 6 months.
Social media content curation; writing newsletter and blog; conceptualizing and implementing promotional campaigns; recruiting and managing content team of 4-10; organically increased weekly Facebook reach 3200% in 6 weeks.
Writing weekly consumer-facing reports with original entertaining infographics by analyzing and translating raw user data driving development of “reports” feature within app; social marketing and daily social network content.
Oversee all product development and management, brand management, user experience, wireframing, graphic design, and creative application development for NFC mobile identity authentication technology.
Research for publications includes: Program or be Programmed: Ten Commands for a Digital Age; Life, Inc.: How the World Became A Corporation and How To Take It Back; Get Back in the Box: Innovation from the Inside Out.
Conceptualize, develop, implement, and manage diverse public programs for audiences of 20 to 24,000 attendees. Provide training, professional development, and mentorship for college student internship program.
Selected Courses: Online Social Spaces, Art & New Media, Introduction to Media Studies, Animation, American Game Culture, Game Design, Art and Social Protest, Languages of Performance, The Avant-Garde. Leadership: Chair of Cornerstone Arts Initiative and Women’s Faculty Caucus.
Master of Professional Studies in Interactive Telecommunications
New York University (2006). 4.0 GPA.
Master of Arts in Performance Studies
New York University (2004). 4.0 GPA.
Bachelor of Arts in Theater
Commonwealth Honors College, University of Massachusetts, Amherst (2002). Certificate of Latin American, Caribbean and Latino Studies; Latin American Studies Minor. 3.728 GPA.
Some More Details
HTML, CSS, Photoshop, Illustrator, Flash, Balsamiq, Wordpress, vBulletin, Drupal, JIRA, Confluence, FTP, Microsoft Office Suite, iMovie, GarageBand, Audible.
Ideation, provocation, storytelling, graphic & web design, illustration, blogging, animation, scriptwriting, copywriting, publishing, infographics, public speaking.
Actionable assessment, mentorship, documentation, logistics, negotiation.
Press coverage for original work
The New York Times, Forbes, Salon, Women 2.0, The Next Web, MSNBC, Buzzfeed, The Huffington Post, The New York Post, Allure, The Laughing Squid, New Media Rockstars, Geeksugar, The Daily Kos, The Daily What, and more.